FASHION IN OSLO: Polhem PR 'Unwrap AW 16' runway show

Det er så gøy å være med på Polhem PRs pressevisninger! De kjører runway shows som eneste PR-byrå i Norge så langt. Teamet denne gangen var 'Unwrap AW16': Esker og utpakking. Produktene kommer alltid slik til showroom, så hvorfor ikke bruke pappesker som kulisser? Tirsdag 19. april var mange stylister, redaktører, journalister og bloggere til stede og så Team-modeller kledd i spennende AW16 looks stylet av Jan Gunnar Svenson. Tina Bach og Ida Hjelmeseth gjorde makeup, mens Doan Tran fra Olimb&Co fikset hår. Gjestene fikk også ferske drinker fra SodaStream!

Photos: Hanne Erøy & Jeanette Jensen

Miista sandals from Zalando: So many stylists named these as their favorites from the runway show.

It's a wrap! Polhem PR continues to be the only PR agency in Norway that leads a runway show with key pieces for each main season. The theme this time was 'Unwrap AW16': Boxes and wrapping. The products always come like this to the showroom, so why not use cardboard boxes as backdrop? On Tuesday 19th of April, many influencers, stylists, editors, journalists and bloggers watched Team Models wearing key AW16 pieces styled by Jan Gunnar Svenson. Makeup was done by Tina Bach and Ida Hjelmeseth - hair by Doan Tran. The guests also enjoyed fresh drinks from SodaStream.

Photos: Hanne Erøy & Jeanette Jensen