Matthew Williamson with Lindex collection

The British fashion designer and color expert Matthew Williamson is the next guest designer for the commercial clothing chain Lindex. This fall on October 4th he launches a special collection - full of feminine and equisite clothes and accessories. 10 % of the total sales income will go to the Norwegian cancer union´s (Kreftforeningen) pink ribbon campaign in the fight against breast cancer. See tidbits from the elegant collection:

Matthew Williamson has been a renowed and celebrated designer for many years. He launched his first collection in 1997, and he´s known for his unique kaleidoscopic patterns, spicy color combinations and breathtaking decorations. In 2009, he collaborated with H&M and launched an immensly popular collection. The Lindex co-op is already celebrated in the Nordic countries - what a rush this will be! The collection consists of clothes for women and female toddlers.

- As a designer, it has always been important for me that my design makes women feel beautiful and confident. I love women and have always been inspired by them, so I´m thrilled that the collection will support such a worthy cause, Matthew Williamson says in a press release from Lindex.

Get ready for a S.O.S with Matthew Williamson, as the commercial video says! 
(That is short for Sense Of Style...)

Text: Hanne Erøy. Photos and info: Lindex/This is Pr.