Celebrating 80 years with Lacoste

Lacoste´s unique polo shirt birthday cake!

Lacoste celebrates its 80th anniversary this year. The agency Polhem Pr invited to a birthday party on Wednesday 15th of May at Lacoste´s main office and showroom at Sagene in Oslo. The brands is renowned for their classic polos shirts and crocodile badge on each item. The birthday cake displayed the iconic Lacoste shirt with a modern twist - a delicious orange color. Every birthday guest could also use spray paint and paper forms to make their unique versions of the classic polo shirt. It was a creative and imaginative stunt!

Lacoste also displayed their autumn and winter collections for 2013/2014. The keywords are nonchalant, precise, voluminous, functional and sporty. Transparent single-colored wind and rain jackets are combined with knitted dresses with turtlenecks functioning as hoods. The color scheme is a mix of green, blue, red, bright orange, white and grey. The fabrics are mainly cotton, mohair and boiled and normal wool. The leather bags are perfect for travelling, and the multi-colored sneakers put a sporty edge to a happy and active collection.

Text and photos: Hanne Erøy.

KK´s fashion editor Silje Pedersen spraying her own polo shirt./ KK´s moteredaktør Silje Pedersen sprayer sin egen piqué-trøye.

The inspiration-wall at Lacoste´s head office in Oslo. /Inspirasjonsveggen på Lacostes hovedkontor i Oslo.